Guide · Templates
Write a brief that gets accurate estimates.
A vague brief gets you estimates that are either padded or optimistic — and impossible to compare. You don’t need a 40-page specification. You need nine short sections that tell a vendor what problem you’re solving, for whom, and within which constraints.
By Nythrex EngineeringUpdated 2 min read
The nine sections
| Section | Weak answer | Strong answer |
|---|---|---|
| Company & product | “We’re a startup in logistics” | “We run 40 trucks for building-material distributors; we want to sell our dispatch tool to others” |
| Problem | “We need an app” | “Dispatchers spend 2 hours a day phoning drivers for status updates” |
| Users | “Everyone” | “12 dispatchers (desktop), ~150 drivers (Android phones, poor connectivity)” |
| What exists | Not mentioned | “An Excel planner and a BAS ERP with order data; a freelancer built a prototype last year” |
| Must-haves for v1 | 30 features | “Driver status updates, live map, delivery photos, ERP order sync” |
| Can wait | Not mentioned | “Route optimisation, customer notifications, analytics” |
| Integrations | “Some” | “BAS ERP (orders), Google Maps, SMS provider” |
| Constraints | “ASAP” | “Pilot with two clients in March because their contracts renew then; data must stay in the EU” |
| Success | “Happy users” | “Dispatcher phone time halved within three months of launch” |
Project brief generator
Vendors can only estimate what they understand. A brief like this gets you comparable estimates — from us or anyone else.
Send it through the project intakeCommon mistakes
01Specifying solutions
“Use microservices and Kubernetes” constrains vendors without explaining the need. Describe requirements; let them propose.
02Everything is a must-have
If all 30 features are critical, none are. The estimate balloons and nothing ships soon.
03Hiding the budget
Without a range, vendors guess what you want. You get proposals for the wrong-sized solution.
04Forgetting non-functional needs
Security, performance, languages, accessibility and hosting constraints change estimates significantly.
Frequently asked questions
Keep reading
Want a second opinion on your project?
Tell us what you’re building and where you’re stuck. We’ll reply within one business day with the most practical next step — even if that step isn’t us.
